We teamed up with Reebok, and Draft Kings to create "Day 1," a one-of-a-kind lifestyle sneaker that merges all three brands together in a design that reflects Iverson’s storied NBA career.

This sneaker needed a display that reflected the story behind the design. There was no better way then to start with a mini locker room styled display. This display doubled as a backdrop for the interviews and photo opportunities and created a themed backdrop.

-Lead Designer

-Fabricator/ Builder

-Hoboken 2022